Measure PPC success by tracking conversion rate, cost per acquisition, return on ad spend, and click-through rate. Use Google Analytics and conversion tracking to tie campaign performance directly to revenue or leads generated.
The right metrics depend on your business goals, but all successful campaigns share one trait: they generate more value than they cost.
Without accurate tracking, you’re flying blind.
Install Google Ads conversion tracking code on thank-you pages, confirmation pages, or wherever conversions happen.
Track multiple conversion types: form submissions, phone calls, purchases, downloads, or any action that indicates success.
Review metrics at campaign, ad group, keyword, and ad levels.
Compare performance across segments. Which locations convert best? What times of day drive the most leads? Which devices generate the highest ROAS?
Compare your performance to industry standards and your own historical data.
Average CTRs range from 3-6% for search ads. Conversion rates typically fall between 2-5%. Your industry might differ significantly.
At Digital Marketing Charlotte, we provide comprehensive reporting on all key metrics with clear explanations of what they mean for your business. We track performance against your goals and continuously optimize to improve results.
We will review your campaigns, explain your options, and give you a clear quote. No obligations. No sales pitch.
