How Much Should a 20-Page Website Cost?

A 20-page website typically costs between $5,000 and $15,000, depending on design complexity, functionality, and who builds it — a freelancer or a full-service web design agency. For most small to mid-sized businesses in Charlotte, NC, this range covers a custom-built, SEO-optimized website designed to attract traffic, convert leads, and grow with your brand.

While many business owners think they only need a 5-page website, following modern SEO best practices often makes a 20-page structure not only beneficial but essential.

Why You Might Need a 20-Page Website

Most small businesses underestimate how many pages they truly need to rank well and communicate their full offering. A simple “Home, About, Services, Contact” layout isn’t enough to compete online today.

To rank effectively on Google, you need dedicated, optimized pages for each topic or keyword focus area. Here’s how a site can easily reach 20 pages (or more) without unnecessary fluff:

• Service Pages: Instead of one generic “Services” page, create a separate page for each core service. For example, a marketing agency might have individual pages for SEO, web design, and paid advertising.

• Location Pages: If you serve multiple cities or neighborhoods, each should have its own localized landing page. This improves visibility for “near me” searches.

• About Pages: Businesses with multiple team members or departments can benefit from individual bio or team pages.

• Blog & Resource Pages: Regular blog posts and guides help expand your keyword reach and support long-term SEO growth.

By structuring your site this way, you not only improve rankings but also give visitors exactly what they’re searching for — increasing both traffic and conversions.

Cost Breakdown for a 20-Page Website

Here’s what to expect when budgeting for a 20-page web design project:

• Freelancer: $3,000–$7,000 — good for simple, content-heavy sites with limited functionality.

• Agency: $7,000–$15,000 — includes design, SEO setup, analytics integration, and conversion strategy.

• Enterprise or Advanced Sites: $15,000+ — includes dynamic content, animations, e-commerce, or advanced tools.

Agencies like Digital Marketing Charlotte specialize in building scalable websites that not only look professional but also rank competitively for multiple services and locations.

What’s Included in a 20-Page Website

A high-quality 20-page website often includes:

• Custom design and branding

• SEO-optimized copy for each page

• Blog and resource integration

• Contact and lead forms

• Analytics and tracking setup

• Launch testing and mobile responsiveness

Each page is designed to serve a specific role — whether it’s educating visitors, capturing leads, or ranking for high-value keywords.

The SEO Advantage of a Larger Website

From a search engine perspective, more pages mean more opportunities to rank. Each page can target a specific keyword, making it easier for your business to appear in more search results.

For example, a contractor’s website might have:

• One page for “Roofing Services”

• Separate pages for “Roof Repairs,” “Roof Replacement,” and “Commercial Roofing”

• City-specific pages like “Roofing in Charlotte, NC” or “Roofing in Concord, NC”

This structured approach creates a web of interconnected, keyword-rich content that Google favors — ultimately helping your business outrank competitors.

Final Thoughts: Build for Growth, Not Just Presence

A 20-page website isn’t excessive — it’s strategic. It allows you to showcase your services in detail, improve SEO visibility, and future-proof your marketing. The investment reflects both the size of your site and the value it will bring to your business over time.